Taking Advantage of Casino Promotions

August 15, 2018 at 8:52 am

Casino promotions are a form of inducement to bring players in at a time that revenue or occupancy is expected to be lower than desired. These promotions come in many different formats, with varying expected values and durations. Some of them even provide long-term benefits. Sometimes the value of a promotion is straightforward; other times it’s fairly subjective, so the expected value will vary from person to person.

The most interesting thing to me when it comes to straightforward promotions is that many of them will drive more play, but marketing offers based on the average daily theoretical are rarely adjusted based on the promotion that generated that play.

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