Does true loyalty pay?

July 17, 2018 at 12:05 pm

Casinos offer players clubs in order to create brand loyalty and keep gamblers coming back to the same casino or casinos within the same network. They create perks and benefits as one ascends through the ranks of their tier-based programs. Many gamblers feel a sense of loyalty because of this treatment or enhanced experience, but it is only one part of the equation.

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